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Welcome to Apple Box Films.
Connect with your audience through inspiring visual storytelling.

Creative Video Production

Apple Box Films creates corporate videos, branded content, event videos, and music videos, and takes these projects from conceptualization through to realisation through strong direction, emotive cinematography, and engaging editing.

Corporate videos, branded content, and commercials put your brand centre stage.

Music videos and live music performances.


Event highlights videos and live video production take your event to the next level. 

Professional aerial cinematography and photography to elevate any video.

2D animation and explainer videos bring your message to life. 




Josh is a freelance director, videographer, and editor from Johannesburg operating under the moniker of Apple Box Films. He is passionate about creating beautiful images that tell important stories.   


Josh studied sound engineering at Johannesburg's Academy of Sound Engineering and specialised in Music Production and Audio-post for Film, the latter involving video editing modules which eventually lead to his first job as a full-time video editor. The natural progression of this journey was to pick up a camera and learn how to shoot stuff. A few years later, Apple Box Films was born. 


Apple Box Films creates branded content videos, online and social media content, corporate and event videos, as well as music videos and wedding films.  


His favourite films are Before Sunrise, Raging Bull, Pulp Fiction, Birdman, and Annie Hall. Ross is his favourite 'Friend'.


Why "Apple Box Films"?

An apple box is a simple, rectangular box used on a film set. It has many different uses from adding some much-needed height to short actors to offering a convenient seat to a tired director or grip. Thus, it is a simple object that is rendered immeasurably desirable, even essential, to a filmmaker through its infinite uses and utility. Apple Box Films strives to reflect this simplicity and utility in day-to-day operations. 


Josh is based in Parktown, Johannesburg, and mostly works in and around Joburg and Pretoria but loves to travel so enquiries from abroad are welcomed. 


Get in touch

Tell me about your project and get an estimate or just arrange a coffee date to chat.

Thanks for visiting Apple Box Films.